Reputation Management for Trades
A systematic approach to earning, managing, and leveraging customer reviews that builds the online reputation your quality of work deserves — turning customer satisfaction into a competitive advantage.
Your Reputation Is Your Most Valuable Asset
In the trades, your reputation precedes you. Homeowners check reviews before calling a single contractor. A strong reputation lets you charge more, close faster, and win jobs without being the cheapest option. It is the ultimate competitive moat.
Review Generation
A systematic process for earning reviews from happy customers — automated requests, strategic timing, and multi-channel follow-up that maximizes response rates.
Response Management
Professional, on-brand responses to every review. Positive reviews get amplified. Constructive feedback gets handled with care that demonstrates your commitment.
Monitoring & Alerts
Real-time monitoring across Google, Yelp, HomeStars, Facebook, and industry platforms. Instant alerts when new reviews are posted so you can respond quickly.
Analytics & Insights
Track review volume, average rating, sentiment trends, and competitor benchmarks. Turn review data into actionable business intelligence.
Reputation Drives Revenue
How We Build Your Reputation
A 4-phase system that turns satisfied customers into a powerful acquisition engine.
Audit & Baseline
We audit your current reputation across all platforms, analyze competitor review profiles, identify gaps, and set measurable targets for review volume and rating.
System Setup
We configure automated review request sequences, set up monitoring and alerts, create response templates, and design the optimal timing for each platform.
Launch & Optimization
We activate review generation campaigns, begin monitoring and responding to reviews, and optimize based on response rates and feedback patterns.
Ongoing Management
We continuously monitor, respond, and analyze. We generate monthly reports showing review volume, rating trends, sentiment analysis, and competitive positioning.
Frequently Asked Questions
How do you get customers to leave reviews?
We use a multi-channel approach: automated SMS and email requests sent shortly after job completion, QR codes on invoices and vehicle wraps, follow-up calls from your team, and strategic timing based on when customers are most satisfied.
What happens if I get a negative review?
Negative reviews are inevitable in trades — sometimes jobs go wrong or expectations are mismatched. We provide professional response templates that demonstrate accountability and a willingness to make things right. A well-handled negative review often builds more trust than five positive ones.
Which platforms do you manage?
We focus on the platforms that matter most for trades businesses: Google (by far the most important), Yelp, HomeStars, Facebook, and industry-specific platforms like BuildZoom or TrustedPros. We prioritize based on your market and trade.
How many reviews can I realistically expect per month?
For an active trades business completing 20–50 jobs per month, a well-run system generates 10–25 new reviews per month across all platforms. The key is consistency — earning reviews month after month compounds your reputation advantage.
Is this just about getting more reviews, or is there more to it?
Reviews are the centerpiece, but a complete reputation management program includes: monitoring mentions across platforms, responding to every review (positive and negative), analyzing review sentiment for business insights, competitor reputation tracking, and leveraging reviews in marketing materials.
Ready to Turn Reviews Into Revenue?
Book a free reputation audit. We will analyze your current review profile, benchmark against competitors, and outline a plan to make your reputation your strongest marketing asset.